AVA Vstore won the SAP Enterprise Innovation Solution Award！
Recently, AVA’s self-developed AVA Vstore solution won the Enterprise Innovation Solution Award at the 2020 SAP Partner Innovation Competition! It is reported that AVA Vstore, as an omnichannel marketing solution, can help retail enterprises achieve scientific category management, standardized pricing management, from product sales planning and budget formulation to intelligent omnichannel sales management, as well as product after-sales maintenance and customer relationship management, to achieve clear control of the entire business chain.
1、 The new retail era has arrived
On Double Eleven in 2020, Tmall and JD.com reached a new high with a transaction volume of 769.7 billion yuan. In 2020, the top five domestic giants attempted to enter the community group buying market. Since 1994, we have experienced the golden age of e-commerce from rise to growth, from popularization to dominance. However, with the improvement of the material living standards of the masses, “pure e-commerce” and “pure entity” may become a thing of the past because they cannot meet our growing spiritual needs. Whether it’s e-commerce or physical, live streaming sales, or community webmasters, they are just a part of the retail industry. The combination of online and offline, as well as the combination of people, goods, warehouses, and distribution, is the way out. The new round of retail revolution is at that time, and the era of “fragmented” new retail has arrived.
We can see that in the new retail ecosystem, offline physical stores are transforming from retail venues to consumer operation venues, providing consumers with an unprecedented seamless product and service experience that connects online and offline. We can foresee the ease and convenience of consumers, but for traditional retail enterprises standing at the crossroads of transformation, they are facing the dilemma of increasingly depleted online passenger flow and high acquisition costs for offline active customers. They are facing the following challenges:
Although enterprises have multiple sales methods and channels, they have not formed a system and process, and sales channels are isolated from each other and information asymmetry, resulting in high management costs;
The low inventory turnover rate of enterprises leads to high inventory costs, and ultimately various costs accumulate and pass on to the products, resulting in high product prices and difficulty in achieving sales targets, ultimately forming a vicious cycle;
Many enterprises cannot truly reach the C-end and operate members, lack a unified membership management system, have low viscosity between members and enterprises, and high turnover rates.
A new development trend is just around the corner, but traditional retail enterprises have to stop and think about how to efficiently acquire customers and facilitate transactions? How can we showcase products across all categories within a limited store space? How to strengthen interaction and communication with customers, accurately push product information that customers like? How to conduct a shopping guide activity easily and quickly? How to intelligently restock, reduce inventory, and improve inventory turnover? How to achieve sales performance growth Transformation is imperative! Changing traditional business models, establishing deeper brand relationships with consumers, and forming their own traffic entry points are the key to becoming a new pioneer in the new era!
2、 AVA Vstore, providing marketing assistance
AVA is a traditional retail enterprise with a need for transformation, and we highly recommend AVA Vstore solutions! AVA Vstore utilizes advanced technologies such as cloud computing, data analysis, visual processing, Internet of Things, and payment aggregation to capture consumer behavior in different scenarios and consumption stages. It transforms the traditional marketing method of production determining consumption into a production operation model led and led by the market and consumers, reshaping the retail business ecosystem.
AVA Vstore covers the store management, dealer management, and member mall management that retail enterprises are concerned about. It establishes and maintains business rule centers such as product centers, channel centers, customer centers, order centers, and inventory centers in the trade process, as well as product support platforms such as settlement platforms, delivery platforms, and replenishment and return platforms. It improves and establishes a scientific management system for warehouse management, sales management, procurement management, and customer relationship management.
Retail enterprises use AVA Vstore for product sales, which can gather sales orders, member information, order quantity, and inventory information to propose procurement suggestions. Sales can be used to drive procurement, and suppliers can be selected to initiate procurement activities, reaching upstream and downstream of the enterprise; Diversified sales channels can be established through the system to directly implant the brand into end customers, utilize sharing economic benefits to quickly spread, expand brand influence, and achieve a unified supply and marketing system; Starting from the enterprise sales chain, it can radiate sales and industry services across all categories, integrate upstream and downstream enterprise resources, and build an industry ecosystem.
AVA Vstore helps retail enterprises
✼ Convenient, fast, and personalized store building process: Users can build virtual stores in five minutes through devices such as tablets, mobile phones, and PCs, simplifying the store building process and quickly building characteristic stores;
✼ Enriching customer purchasing scenarios: flexible and convenient e-commerce ordering experience, store reality experience, creative 3D design cloud service experience, convenient payment experience, improving shopping experience and stimulating purchasing desire;
✼ Intelligent Membership Management System: Full lifecycle management of members, multi-dimensional personalized tags for members, 360 degree portrait of intelligent members, realizing multi-media connection with customers, multi-channel communication with customers, customer database management, data analysis and analysis of customers, forming flexible and high-quality membership management;
✼ Marketing Activity Management: Integrating multiple marketing scenarios, intelligent analysis of member behavior, intelligent crowd segmentation, and precise marketing operations to achieve smart stores, seize traffic, and harvest sales;
Multi dimensional real-time analysis report template: Marketing analysis visualization report, sales report by region/time/product category, etc., real-time conversion of data assets, allowing brands to better understand consumers and retail operations.
3、 Flexible response to the market, comprehensive and efficient operation
Both emerging and established enterprises must consider how to stand out in the tide of the times, break free from the constraints of traditional marketing methods, help dealers efficiently acquire customers, reduce inventory pressure, and focus more energy on users.
AVA’s self-developed AVA Vstore omnichannel enterprise solution can help retail enterprises establish various channel sales models such as front-end store sales, dealer and channel sales, and member stores. Then, through the data processing center in the AVA Vstore center, data cleaning and processing are carried out uniformly. The processed business document results are synchronized to the backend system, and financial accounting and voucher work are completed in cooperation with the backend, achieving perfect integration of omnichannel marketing, finance, supply chain, service, and IT network.
It is worth mentioning that with the help of AVA Vstore, dealers can not only display product information to customers, but also synchronously collect customer information during the display process. At the same time, the real-time analysis function of the system allows dealers to read the best-selling and unsold products of the store in the first time, adjust the product structure and purchase quantity in a timely manner, and thereby reduce inventory. And AVA Vstore allows dealers to check their account reconciliation status in real time, solving the communication difficulties caused by repeated communication tools such as phone calls in the past. For consumers, AVA Vstore can help companies accurately target their relationship partners: establishing relationships, maintaining relationships, and managing relationships.
The omni channel marketing channel built by AVA Vstore truly meets the needs of C-end customers. Through the powerful data centralized processing and control mechanism in the middle platform, it manages all sales channels of retail enterprises, improves customer conversion rates, and integrates social software with built-in traffic to achieve efficient customer acquisition in the store. Ultimately, operating at the lowest cost allows enterprises to easily change their traditional business models and face constantly changing market challenges.
In the future, AVA Vstore will continue to deepen its involvement in the retail industry, integrate more deeply with SAP ERP, provide complete business solutions for retail enterprises, cover the entire business module of the enterprise, and increase collaboration and collaboration between the enterprise and upstream and downstream customers. In the era of new retail, we aim to help enterprises sprint towards new markets with all their might.
